About LTR Apparel
From the Trail to the Tee.
Since starting Bike198.com in 2008, my goal has always been simple: provide the mountain bike community with the best real-world reviews, tutorials, and honest opinions possible. For over a decade, we’ve broken down the latest gear, shared the stoke of the ride, and built a community of riders who just love to be on two wheels.
But there was one piece of gear I couldn't quite find: the perfect mountain biking t-shirt.
I started the Bike198 Apparel Line to fix that. I wanted to create the kind of shirts I personally wanted to wear—designs that are simple, clean, and speak directly to the mountain bike community without being over the top. You won't find loud, generic graphics here. Just simple, mountain bike-specific phrases and designs that fit our lifestyle.
Why Shop Bike198?
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By Riders, For Riders: Every design is something I would wear (and do wear) on and off the trail.
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True High Quality: Just like the components we review, I believe in quality that lasts. These are premium tees and prints that feel great and hold up to the wash.
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Support the Content: Every purchase directly supports the Bike198 website and YouTube channel. It helps keep the reviews honest, the cameras rolling, and the content flowing.
Whether you've been reading the site since the early days or just found the YouTube channel, thank you for your support. Grab a shirt, get out there, and ride.
See you on the trail,
Robb Sutton Founder, Bike198.com